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Welcome to TikTok!

As of last night, I am on TikTok as @Nearshore Cyber. Recently, it dawned on me that if we want to help people who don't live in the LinkedIn/X cyber bubble, we have to go where they are. The TikTok generation is growing up, and they are doing wonderful things on THEIR platform. I see some cybersecurity content on TikTok, and it's completely different from what I see everywhere else. There's a different energy and a fresh set of perspectives. It's great stuff!

Nearshore Cyber, our employees, and members of this community are extremely active on LinkedIn. We're growing on Circle, X, Facebook, and YouTube Shorts. But I'm most excited about expanding to platforms the cybersecurity industry ignores.

I want to be where non-cyber businesses are. I want the senior executives of non-cyber companies to see us in the platforms they inhabit, not just ours.

Where are they? On the platforms where THEIR customers are -- not just the "serious" ones.

So, if you are on TikTok, Pinterest, Instagram, BlueSky, Threads, Facebook, and so on, expect to see us soon, if not already.

If you're not, good for you. We'll be where most companies engage with THEIR customer, not just in cyber, IT,